On October 23, the 6-day “Changan FAN Italy R&D trip” officially ended. 11 Changan fans spent a wonderful time of traveling across Turin, Milan and Rome in Italy, performing the spirit of optimism, love and positivity.
On the first day of the tour in Italy, 11 Changan fans visited the Changan Automobile European Design Center in Turin. Changan Europe Design Center was officially registered in 2006. It is the first overseas R&D subsidiary established by Changan Automobile and the backbone of Changan Automobile’s styling research and development.
Under the guidance and explanation of the staff, Changan fans listened to the history of the center, became familiar with the layout of the entire center, and experienced the design concept of Changan from the perspective of the designer. Not only that, 11 Changan fans also had an in-depth exchange with the outstanding designers of the R&D center, and expressed their own design suggestions for Changan.
In the 6-day trip, Changan fans visited the Changan European Design Center and experienced the aesthetics of Turin. Soaked in the fashion atmosphere, they tasted the charm of the fashion capital Milan. They walked in the ancient architecture of Rome to feel the thickness of his history. Their laughters and joy were recorded wherever they go.
This Italy R&D trip showed Changan’s research and development strength to Changan fans, and shared the growth process of Changan with fans, creating a rare value experience for customers. At the same time, Changan also used Changan fans’ power to jointly spread the spirit of optimism, love and positivity.
At present, Changan Automobile owns a user base of more than 17 million, which endowes Changan Automobile with a more higher mission. “Customer-oriented”, letting fans participate in the future development of Changan brand, and establish a new value partnership with users, will undoubtedly facilitate Changan Automobile’s vision of “building a world-class automobile enterprise”. We hope to see more and more faces of Changan fans all over the world!